The project offered to us by Bewleys required us to create, for Donnybrook, a new coffee and tea retail concept. Hence, the name being derived from the Broo in Donnybrook came into being. The next phase of the project, which was the branding, was inspired by the recognized fair held on Donnybrook Green. Hence Broo is homage to our intriguing past, featured with animals and characters that may have been a part of the fair back then. The logo is revised in a metallic bronze foil and is harmonized with a gentle pastel palette. The work involves creation of a new identity to all interiors, print and packaging.