An idea put forward by the very popular Irish celebrity chef Donal Skehan was a project taken up by us for the name, branding, and packaging of Skoff pies. Being in frequent contact with Donal and the Skehan family we understood the elements we had to make a part of the branding. Donal’s personality and his unconditional love for vintage stuff was something that the new identity and packaging had to incorporate. The elegant typography and bleak graphic teeth are homage to the works of some amazing American designers such as Roy Kuhlman. All the aspects of the packaging were designed by us. Moreover; the project also consisted of the design of livery and website.