Sea Bee Tree
We have successfully shaped the brand identity and packaging of the SeaBeeTree; a seaweed based muesli. Our basic goal was to break through the clutter, of parallel brands, prevailing in the market place while launching this product as a distinct brand. The point of discretion for this brand is its natural and organic ingredients which we aimed to communicate through our packaging. The purpose was not only to convey the quality aspect of the muesli but also to reflect upon the benefits of the core ingredient ‘seaweed’. We dedicated a major chunk of our time on working in close collaboration with the founders while emphasizing upon the minute details of packaging including silver foiling and embossing. We feel pleasure in stating that the brand currently is on the shelves of several high end artisan food stores one of which is the well known Food Hall at Harrods in London.