Sometimes clients approach If You Brand It to revamp their current brand – but sometimes they come to us at square one. Lexi Jones was rolling out a new business. Her innovated virtual business incubator and consulting services for modern single moms, Hatch 24/7 needed a complete concept development – from start to finish. Lexi desired a clean, modern logo and website that effectively appealed to her prime audience, single moms. She believed that branding and design could enhance her core message of empowering women, magnify what makes her business different, and create credibility with her audience.
After conversations and brainstorming with Lexi, our design team developed a series of logos. Providing various designs for our clients to view helps further develop the design conversation. Through feedback and revision our team was able to develop a concept that truly fit our client’s needs and desires. The Hatch 24/7 logo became a striking mix of modern font and refreshing script. The black and blue colors speak to new beginnings and are powerful and feminine, perfectly addressing Lexi’s prime clientele. Once our designers had developed the logo, they moved on to create the Lexi’s website. The structure, the copy, and the choice of graphics were intentional to produce a site primed for marketing and membership sales – and one Lexi could easily and confidently send to potential clients.
Lexi’s partnership with If You Brand It has produced a dynamic logo and website that is allowing Lexi to pursue her business dreams. She has utilized her logo not only on her website, but on various products like pens, mugs, and T-shirts while her website remains a great tool for connection, information, and sales to her customers. People love the clean layout and the colors. Lexi has seen that implementing her new brand has helped with her credibility and awareness. Through effective design, Lexi even landed a dream speaking opportunity in Ghana, Africa. She loves her new look and the way it is opening up doors for her dreams – and the dreams of her clients. If You Brand It invests our skills for this purpose – we bring the expertise in the field of marketing so our clients can go above and beyond in their businesses.