When Sandro Pelicié Pérez partnered with If You Brand It to develop a new website for his business, the result was a fusing of artistic endeavors. Partnering with an internationally renowned sculptor and decorative concrete specialist requires a unique approach to branding. Sandro desired a website to showcase and sell his work, as well as provide an avenue for commissioned projects while allowing visitors to get to know him and his style. The challenge for our design team was to partner their artistic abilities in graphic design and web development with Sandro’s own sculpting style.
At If You Brand It, our process always begins with a conversation. Once Sandro had given us his vision for what he desired his website to do and how he wanted it to feel, we began development. Our team used Sandro’s sculptures with their bold colors and clean lines as inspiration for the style and layout of the website. Throughout Sandro’s site the logo, the watermark images, and the crisp red lines all come together to give a cohesive feel to his site. The effect is that visitors experience Sandro and his story on every page.
Sandro’s site, without doubt, produces a “wow” factor. What our team produced is both masculine and elegant – a perfect mirror to Sandro’s own artwork. Our team worked carefully, through mockup sites and testing sites, to respond to our client’s needs and desires. If You Brand It appreciates the client’s role in determining the final product, while doing our best to take on all the heavy lifting of branding and design. The end product for Sandro was a beautiful site that effectively showcases his work while being easy and intuitive for visitors to navigate.