When entrepreneur Tanieka Randall approached If You Brand It she was searching to revamp her entire brand. Her greatest desire was an overall look that communicated her story – a professional, clean, and engaging look for her natural hair care line, Tee’s Hair Secret. The request included reimaging her logo, designing a provoking and integrated website, and creating additional graphics for social media and marketing purposes. Tanieka’s greatest desire was to find a design team that could capture her message and deliver a product that would effectively communicate her business.
For Tanieka’s rebranding project, everything began with the logo. Through conversation about the overall look of the logo with respect to color, shape, and feel, If You Brand It was able to understand Taneika’s desire for a logo that used bold colors, a recognizable shape, and was easily transferable to marketing and product labels. Though her previous logo utilized a picture that directly suggested “secret” and “hair care” the simplicity of her new logo with font choices that mimicked hair curls and the striking gold and purple colors spoke to the professionalism and maketability Taneika desired. If You Brand It then conceived a website based on the styling of the logo that provided the information avenues Tanieka desired for her online business.
To capture the true story of a client is one of If You Brand It’s greatest assets. Taneika benefited from our experience in working with various businesses and understanding the trends and techniques of marketing, The end result was a website with a fresh new logo and marketing graphics that has increased the visibility of her business, opening up new partnerships and business opportunities. Our clients are part of the design conversation from the beginning – we listen to their desire and their stories. With the information Taneika communicated and the expertise and skill If You Brand It provided, our client was pleased with her final product: a professional branding revamp that has taken her business to the next level.