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When internationally acclaimed artist, Sandro Pelicié Pérez approached us for branding services, he needed help creating a platform that expressed his artwork and services and appealed to his niche market. When we develop brands and digital spaces with our clients we are looking for curb appeal – an overall presentation that causes both casual and interested customers or clients to stop, to listen, and to lean in.
As a sculptor and decorative concrete specialist, Sandro’s talent and services were unquestionable. When Sandro connected with us, he only had a business card developed and he realized that, though his card had one focus, there was potential, because of his training, to expand his business into various areas. As Sandro met with us for branding consultation, we were able to bring his vision into focus – a single branding identity for all the business entities he had in his hand: One that would tell the story of his business accurately, and effectively capture the attention of a wider audience.
Using Sandro’s logo and sculptures as inspiration, If You Brand It developed a sharp, bold, and striking website. Sandro desired the site to be easy to navigate, noting that some of those in his niche market were not as technically savy. He wanted visitors to easily learn more, buy artwork, or inquire about commissions without aimlessly wondering around a website. We listened and built a user-friendly site that captured the strong artistic feel of Sandro’s artwork. And the results were immediate. Traffic to Sandro’s instagram account sky-rocked as customers had a place to go to learn more about his creations and make purchases.
“These days,” Sandro explains, “everything hinges on having a website, no matter what the product is.” Developing a brand and building a website resulted in greater visibility for his business and more pointed and appropriate targeting of those he is equipped to serve. He shares that often he is called to fix problems that are left after faulty workmanship and to provide finishes and sculptures that are done with high regard for the money customers pay him. In the same way, If You Brand It also partners with clients, taking their current branding and updating it or recreating it with excellence.
With Sandro’s Project as with so many others, If You Brand It provided a remodel – a brand new look for a fresh start to a new phase of a business or dream. Why invest in branding consultation and web design? Take it from Sandro, “Branding and design helps you find your niche market, it is the call to the market to gain the attention of the audience that is yours – it focuses and defines who you are and what you bring to the world.”
Are you ready to freshen up your branding and add some curb appeal to your business?
We’re ready to help.